The Great British Voice Company Blog
Why Audio Books Are So Popular
A few decades back, to most people an audio book would mean something that was meant solely for the blind, something quite similar to Braille. 
There is absolutely no doubt that audio books have aided the visually impaired in a very special way. It has made it possible for them to "read" books without the help of another sighted person.
But today with improved technology and the growing popularity of audio books, they are not just a special means of learning for the disabled, but an interesting idea that has been embraced by a huge number load of people all over the world! The format of audio books has been appreciated by many. It has been seen that it is much easier to comprehend or remember what we hear than what we read. This observation has given audio books a new meaning.
wondering why you never noticed voice over artists before, it's because you are not supposed to. One of the best things about being a voice actor is the ability to grab someone's attention while at the same time redirecting their attention from yourself to the product or service being marketed. That might sound a bit difficult when you start to really think about it, doesn't it? If you try to do that yourself, you are only going to wind up drawing everyone's attention to you and off of your service, which is not good. That's the main reason you need to hire a professional voice artist to do the job for you.
voiceover provides an effective way to evoke emotion or get important information across to an audience. In fact, without voiceover, media wouldn't have the same impact and the entertainment industry would be at a great loss. The importance of voiceover can be seen every day in a variety of techniques. 